There is a misconception that is still prevailing “print is dead.” It is true that most companies are shifting from traditional communication materials to digitalization. But, it doesn’t mean that print has become obsolete; it is far from ended. Print will be alive forever; you should just know how to use it effectively. The fact of the matter is Print Advertising is one of the most powerful, effectual, and durable form of media advertisements. It can reach a wider audience including people who are not educated. A print media can be highly informative, with attractive images, enticing the passersby, conveying your concept in a better way. Most importantly, print media is the most cost-effective form of advertisement when compared to other forms.
- Print media advertising includes:
- Billboards and posters